What You'll Do
Coaches provide ongoing guidance and support to help creators achieve their goals.
Set Goals & Strategy
Work with creators to establish clear 30-90 day goals and develop personalized strategies to achieve them.
Schedule Optimization
Help creators find their optimal streaming schedule that balances growth with sustainability and prevents burnout.
Psychological Preparation
Prepare creators mentally for streaming challenges, handle setbacks, and build confidence over time.
Performance Analysis
Review analytics, identify patterns, and provide data-driven recommendations for improvement.
Areas of Expertise
Our coaches bring deep knowledge across multiple domains.
Content Strategy
Help creators find their niche and develop engaging content that resonates with their audience.
Audience Psychology
Understand what drives viewer engagement and how to build lasting community connections.
Platform Algorithms
Stay current on TikTok's algorithm and help creators optimize for discoverability.
Mental Wellness
Support creator wellbeing with burnout prevention strategies and healthy boundaries.
Who We're Looking For
The best coaches combine platform expertise with genuine empathy. You don't need to be a top streamer yourself—but you need to understand what it takes to become one and how to guide others there.
Proven track record in content creation, coaching, or streaming
Deep understanding of TikTok Live and creator economy
Strong analytical skills for interpreting performance data
Excellent communication and active listening abilities
Experience with goal-setting frameworks and accountability
Genuine passion for helping others succeed
Develop Future Stars
Your guidance shapes careers
When Creators Grow, You Grow
At goTether, we believe in your growth too. Every role is connected, and success flows through the entire team.
Affiliates
Find and refer talented creators who align with our mission. The starting point of the creator journey.
Recruiters
The first point of contact. Guide creators through their first 15 days and set them up for success.
Coaches
Growth partners for established creators. Help them level up content, strategy, and community.
Growth Path
Coaches can move up into manager positions. Managers support recruiters and coaches, build scalable systems, and drive overall growth. Everyone has the chance to build a real future here.
Compensation
We reward impact, not just activity. Earn percentages of diamonds from creators you coach, plus bonuses tied to growth and retention. When creators grow, you grow.